From RFP chaos to proposal clarity
Designing a Proposal Intelligence System that keeps teams oriented and inside Loopio.
- Product Strategy
- Research & Validation
- AI Workflows

Hello! I'm Madhuri
Senior Product Designer with over 6 years of experience owning design direction for products across B2B, B2C, enterprise, and fintech.
Designing a Proposal Intelligence System that keeps teams oriented and inside Loopio.

A companion app that empowers Dell customers and small businesses to manage and optimize their Dell devices.
Work in progress

Redefining the user experience of Asset Lifecycle Management for global telecom providers.
Work in progress

Rethinking the mobile banking experience for Punjab National Bank to enhance engagement and loyalty.
Work in progress

A little about how I work, in the words of the people I've worked with.
“AI features live and die on whether customers trust the output, and Madhuri has a gift for translating ambiguous AI capabilities into interfaces customers could understand and rely on. She led this work from discovery through delivery, often pivoting as new customer insights or shifting priorities demanded it.”

Andréa Crofts
Senior Director, Design and Research · Loopio
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